Jul 2, 2022If user research was a boxing fight, this is how you would win every interviewThe two questions “Why?” and “How does that feel?” make you successful in every user research interview. Let me tell you how I use them. The goal of a user research interview is to go beyond the obvious, to look behind facades and to uncover hidden needs and motivations. …User Research2 min readUser Research2 min read
Apr 10, 2022How to fill your innovation pipeline with sustainable innovationsMany companies are striving for sustainability but are not sure how to generate sustainable product ideas. They find it hard to innovate outside the boundaries and patterns they have been following over the past decades. …Sustainability4 min readSustainability4 min read
Jan 3, 2022How to rate the sustainability of your products with 4 simple but profound questionsSustainability has many facets and therefore it is not a yes/no-question but rather a continuum (“How sustainable is it?”). These 4 questions can serve as a rating system to rate products and services for their sustainability. In one of my previous blog posts I stated that you should treat sustainability…3 min read3 min read
Aug 1, 2021Bicycle versus Ferrari — what would you choose?How to make better decisions by asking the right questions. Imagine, you were standing at the starting line of a race and you could choose between two vehicles: a Ferrari and a bicycle. What would you choose? The Ferrari comes with 390 horsepower, 290 km/h max speed, it is fully…Innovation4 min readInnovation4 min read
Jun 20, 2021Desirable — Feasible — Viable, Do we need a fourth element “Sustainable”?Even though sustainability is becoming an increasing factor for successful innovation, it should not be treated on the same level like the three pillars desirable, feasible and viable. Let me tell you why. Sustainability is important To make it clear: I truly believe that sustainability is important for innovation and…Sustainability3 min readSustainability3 min read
Jun 18, 2021Digital or in-person workshops? When to choose what.A short guide to help you decide whether to conduct a workshop digitally or in-person. The past months have incredibly accelerated the spread of digital workshops in the daily work of innovation. It’s time to take a step back and to understand when to use what. …Innovation3 min readInnovation3 min read
Apr 13, 2021How I managed to have just as much fun with Risk Management as with IdeationSay good-bye to boring FMEA workshops by introducing proven ideation methods to your risk management workshops. — In my role as an innovation project manager and workshop facilitator I regularly facilitate not only ideation workshops but also risk assessment workshops such as FMEA sessions. After some time I made a frustrating discovery: On the one hand people would happily accept my invitation to an ideation workshop or…7 min read7 min read
Feb 24, 2021How to turn distraction into inspirationAre you constantly being distracted but you are still lacking inspiration? Here is a simple principle to turn distraction into inspiration. Let’s start with a little quiz to show that it is not that easy to tell the difference between inspiration and distraction. Quiz: Is it inspiration or distraction? Two…Inspiration3 min readInspiration3 min read
Jan 21, 2021What people really think during FMEA Workshops (and why this should worry you)In my role as an innovation project manager I have made a discovery that has completely changed the way I lead FMEAs. Here is what I discovered: every time I sent out an invitation for an ideation workshop, people happily accepted the invitation and attended. But every time I invited…Fmea5 min readFmea5 min read
Published inBootcamp·Dec 9, 2020Purpose-driven prototypingHow to make the future tangible with prototypes — Understanding means touching As a child, we all heard the following sentence a thousand times “Look with your eyes — not with your hands!” Children want to touch everything with their hands in order to understand it. We adults are not much different — we also want to understand and it helps us if…Prototyping6 min readPrototyping6 min read
