Thomas SiegristIf user research was a boxing fight, this is how you would win every interviewThe two questions “Why?” and “How does that feel?” make you successful in every user research interview. Let me tell you how I use them.2 min read·Jul 2, 2022----
Thomas SiegristHow to fill your innovation pipeline with sustainable innovationsMany companies are striving for sustainability but are not sure how to generate sustainable product ideas. They find it hard to innovate…4 min read·Apr 10, 2022----
Thomas SiegristRate the sustainability of your products with 4 simple but profound questionsSustainability is not a yes/no-question but rather a continuum. A simple but profound rating systems helps you rate products and services.3 min read·Jan 3, 2022----
Thomas SiegristBicycle versus Ferrari — what would you choose?How to make better decisions by asking the right questions.4 min read·Aug 1, 2021----
Thomas SiegristDesirable — Feasible — Viable, Do we need a fourth element “Sustainable”?Even though sustainability is becoming an increasing factor for successful innovation, it should not be treated on the same level like the…3 min read·Jun 20, 2021----
Thomas SiegristDigital or in-person workshops? When to choose what.A short guide to help you decide whether to conduct a workshop digitally or in-person.3 min read·Jun 18, 2021----
Thomas SiegristHow I managed to have just as much fun with Risk Management as with IdeationSay good-bye to boring FMEA workshops by introducing proven ideation methods to your risk management workshops.7 min read·Apr 13, 2021----
Thomas SiegristHow to turn distraction into inspirationAre you constantly being distracted but you are still lacking inspiration? Here is a simple principle to turn distraction into…3 min read·Feb 24, 2021----
Thomas SiegristWhat people really think during FMEA Workshops (and why this should worry you)Most of the brain power during FMEA sessions is wasted by distraction. Learn how to avoid the 7 main distractions.5 min read·Jan 21, 2021----
Thomas SiegristinBootcampPurpose-driven prototypingHow to accelerate innovation through prototyping without waking up the “Monster with the 1000 Names”.6 min read·Dec 9, 2020----
